About me

Hi, I'm Darren and I'm a fractional CMO (Chief Marketing Officer). So, what exactly is a fractional CMO? 

Think of them as your strategic marketing partner, a seasoned professional with a wealth of expertise and experience, but without the need for a full-time commitment. They work with you on a part-time, interim or project basis, offering their strategic insights, leadership, and guidance to drive your marketing success. Whether it's a short term requirement such as a brand or messaging workshop, or support in building marketing capability within your organisation, a fractional CMO can give you vital insight and expertise without longer term commitment and cost. The fractional CMO approach is well suited to growth businesses, start-ups and scale-ups where it's important to build on the right foundations while being efficient with spend.

A little bit about me then - I'm a commercial, results-driven Chief Marketing Officer with a proven track record in greatly increasing brand recognition, customer attraction and retention and scaling both revenue and margin in a variety of cutting-edge B2B and B2C, media, ecommerce, fintech and digital sectors.

I'm proud to have driven mass adoption, understanding and usage of new technologies, products, and services, while scaling teams and achieving results. Scaled teams at BT, Three, Yahoo!, Sony PlayStation and 4Finance. Motivated, people-focused leader, who led highly innovative businesses through disruption and digital transformation, having shown an ability to adapt to new sectors from broadband to mobile; from online media to gaming; from data-driven digital commerce to driving fintech consumer and business sales and marketing. A CIM-qualified marketer, and Board advisor with Executive Committees and leadership experience. Advised and consulted on marketing and scaling for tech start-ups and fintech scale-ups.

Contact me at darren@your-cmo.uk or complete my quick form